Most Of India Prefers Using Hindi For Search

A new report from Google titled “Year in Search: Insights for Brands Report” says that 70% of all smartphones-related searches in India come from Bharat. Hindi queries related to laptops and PCs have doubled while there has been a 2.3X increase in Hindi queries about smartphones and mobile phones. Also, queries in regional languages are growing faster than English in ecommerce categories like clothing, beauty, and personal care.

 “Indian language internet users are expected to account for nearly 75% of India’s internet user base by 2021, and Google search trends show a significant move in this direction,” the report said.

Vikas Agnihotri, country director, Google India, believes that the online space in India has never been more vibrant. “India has become the fastest internet consuming country in the world and the internet has now become the bridge to Bharat’s aspirations,” he added.

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PMI launches the PMBOK in Hindi

PMBOK® is now available in Hindi as well

A Guide to the Project Management Body of Knowledge better known as the PMBOK® Guide published by the Project Management Institute (PMI) has made a debut in India with a Hindi edition. Regarded as the project manager's bible worldwide, the PMBOK Guide is recognized by the American National Standards Institute (ANSI) as an American National Standard.

India being a fast growing country has taken up various projects across sectors like infrastructure, IT, construction, housing, railway, etc. Project Management plays a vital role in successful and timely running and completion of projects. Understanding the importance of project managers in India, PMBOK Guide has been translated to Hindi.

The Guide recognizes 42 processes that fall into five basic process groups and nine knowledge areas that are typical of almost all projects. Each of the nine knowledge areas contains the processes that need to be accomplished within its discipline in order to achieve an effective project management program. Each of these processes also falls into one of the five basic process groups, creating a matrix structure such that every process can be related to one knowledge area and one process group.

Google introduces Music search in Hindi

Google India labs has launched its online music service in India that enables users to search for legal music streams and downloads. It has partnered with In.com, Saregama and Saavn. The three digital music providers, hold rights to hundreds of thousands of Indian tracks - ranging from old and new Bollywood hits to Indian classical music.

The music search service currently indexes only Hindi songs. Users can search for a particular song, an album or even for artists. On clicking the search results the songs play on a pop-up window.

Google had first launched a music search feature in October 2009 for which they had partnered with MySpace, Pandora and Rhapshody amongst others. Music related search ranks high on the most used search keywords on Google.

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American University Introduces Hindi Program for MBA Students

As India is slowly emerging as an economic giant, a prominent American university has launched an intensive two-year course that will prepare MBA students to thrive in the business community of India. The Hindi Program, of the University of Pennsylvania’s Lauder Institute in Philadelphia, will culminate with a Wharton School MBA and Master of Arts and the expertise to navigate in and with India’s business community.


Scheduled to begin in May 2011, the joint-degree program promises in-depth language training in Hindi; comprehensive study of India’s culture, politics, values and business practices; and a two-month, in-country immersion opportunity to ensure that MBA students can assume successful managerial careers in and with India, the University of Pennsylvania said.

The University of Pennsylvania is a founding member of the American Institute of Indian Studies, while Wharton School is a founding partner of the Indian School of Business, and its faculty includes several experts on the Indian economy and business sector. (Source: PTI)

Scandinavian children's literature now in Hindi

Norway has opened its treasure chest of children's literature to vernacular readers in India by translating four Norwegian books in Hindi. This is the second lot of Norwegian children's literature to be translated in English. Last year, the Embassy of Norway had translated four children's books into Hindi.Cover of Pippi Longstocking

The books translated this year include 'Naye Ghar Mein Gadbadi' written by Av Lene Ask, 'Chai ki Ketli' by Jan Kora Olen, 'Dost ya Dushman' by Kala Benedik and Trond Braenne; and 'Rajkumar Bho-Bho' by Bjorn Ousland. The translation projects have been funded by a non-profit Norwegian literary forum, Norla which is supporting the translation of yet another book, 'Out Stealing Horses', a work of fiction by Per Petterson, in three Indian languages. It will be released late autumn.

Besides, the organisation is also helping translate selected works of Norwegian playwright Ibsen in Indian languages. The Norwegian children's books in Hindi are 'pictorial novels' with colourful illustrations and accompanying texts. The books are subsidised and cost Rs.50 each.

Norway, along with Denmark and Sweden has a rich history of children's and young adult's literature. The northern nations' greatest legacy to children's literature are Danish raconteur Hans Christian Andersen's fairy tales and Sweden's Astrid Lindgren's cult heroine Pippi Longstocking.

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