A new report from Google titled “Year in Search: Insights for Brands Report” says that 70% of all smartphones-related searches in India come from Bharat.
Hindi queries related to laptops and PCs have doubled while there has been a 2.3X increase in Hindi queries about smartphones and mobile phones. Also, queries in regional languages are growing faster than English in ecommerce categories like clothing, beauty, and personal care.
“Indian language internet users are expected to account for nearly 75% of India’s internet user base by 2021, and Google search trends show a significant move in this direction,” the report said.
Vikas Agnihotri, country director, Google India, believes that the online space in India has never been more vibrant. “India has become the fastest internet consuming country in the world and the internet has now become the bridge to Bharat’s aspirations,” he added.
[Source]
Tracking the growing steps of Hindi and other Indian languages on the WWW
