PUBG themed Hindi web-series Dosti Ka Naya Maidan

Tencent Games has announced a first-of-its-kind web series in India, based on its insanely popular action game PUBG. The five-part series, titled Dosti Ka Naya Maidan, has been developed by the PUBG Mobile India team and will go live on December 25. To tap into PUBG's viral popularity in India, the show has been created in Hindi. It also explores locally-relevant entertainment narratives such as dosti (friendship).

90% of new users coming online are Indian language users, says Google India

Hindi web consumption has grown at over 90% compared to English that recorded only at 19% growth, according to Google India. Recognising the growing demand for Indian language content amongst the users, there have been several India-first language products launched in the recent past, and the company has also integrated greater Indian language support across their existing products and services.

Google launched Voice Search in Hindi in 2014, Hindi tab on the search results page in June 2016 and enabled Hindi users to simply tap it to access search results in their language. Google Assistant was launched in 2017, and it was extended to Hindi in March 2018. "To help Indian language users more effectively benefit from the power of the web, we have launched numerous voice and language experiences across our products including Google Assistant, Maps, Search, Translate, Chrome and Gboard,” said Nidhi Gupta, Senior Product Manager, Google India.

Internet User Base in India:

• Monthly active Internet users in India: 460 Million 
• Total base of Smartphone Users: 380-400 Million 
• New internet users added per annum between 2015-2018: 40+ Million 
• 9 out of 10 new users coming online are Indian language users 
• 68% users consider Indic content more trustworthy