The e-commerce giant informed that Alexa now supports Hindi, a language spoken by roughly half a billion people in India, as the company looks to expand its reach in the nation. Bringing support for Hindi to Alexa was in the works for more than a year, noting the unique contextual, cultural and content-related challenges that Hindi implementation posed.
Users can now ask Alexa their questions in Hindi, and the digital assistant will be able to respond in the same language. The feature, which will begin rolling out through a software update to Alexa devices starting today, currently only supports one voice type for Hindi. (For English, Alexa offers multiple voice types.) Watch the video to see her in action (Source: Quint).
In the months to come, Amazon said it plans to add support for multilingual households, which will enable members of the family to interact with Alexa in the language they each prefer. Amazon last year introduced support for Hindi language on its apps and website. It has seen Hindi usage grow on the site and app by six times in recent months, he said. [Source]
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