Wednesday, September 2, 2009

Indic language script usage growing on Orkut

Image representing Orkut as depicted in CrunchBase                               Image via CrunchBase
Medianama interviewed Rahul Kulkarni, a Product Manager at Google India about the newly launched Orkut Zeitgeist. Following were his comments about the growth of use of Indian language scripts on Orkut:
"...we are seeing combination of Hindi-English, Malayalam-English or Kannada-English, Marathi-English. Its difficult to mine or understand this data because in India it is varied - we are talking 26 languages in combination with English...The vast majority (of users) is still in English script, though Indic language is growing, after transliteration was introduced. We see more communities using it. One such is the Hindi poetry community. (Source: Medianama)"
The growth is a welcome change, especially given the fact that Orkut is predominantly student driven in India. As for the "Poetry community" we would rather keep mum ;) Haven't Hindi bloggers tolerated them enough already?

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